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But there is another way. If you want to get more profit
than your competitors, then your Web site must work and bring
you new customers. Your Web site itself should be useful for
those people, who may become your customers. Then your prospective
customers will come to your Web site once, and return many times
later, in order to both use it, and to buy your products. Direct
advertising expenses will go down, and will remain lower than
ever. You will be able to decrease retail prices. Loyal
customers will spread good word about your business
everywhere.
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